Chris Aarons Leaves AMD

I'm a little late to the going-away party, but suffice it to say that I was thrilled when I heard that Chris Aarons was leaving AMD. Chris and I haven't worked together much (the HP TX1000 I currently have on loan was orchestrated by Chris), but the few conversations I've had with him proved to me that Chris is a man that "gets it" (to borrow Andru's wording).

Chris is starting his own "word of mouth" marketing company called "Buzz Corps". It sounds like a very exciting time for Chris, and he's going to be amazingly successful. I can't see how he won't. Companies need to understand that marketing changed into a collaborative process while they weren't looking, and no one can communicate that better than Chris. What's really funny is that it was one of Chris' "mistakes" (the free laptop debacle that was part of Vanishing Point) that proved both his own value and the message he was trying to send.

Congratulations, Chris, on the new adventure you're headed out on, and next time you're in Seattle, give me a ring!