Apple Computer Inc. is now ... Apple Inc.

Why'd Steve Jobs go through an entire MacWorld keynote without introducing a Mac product? Because like it or now, Microsoft just spent five years building an irrelevant product in Windows Vista. Apple, just two hours, and with one product ... moved the playing field entirely. Companies like Microsoft and Sony have been trying to do it for years. Problem is, they've been trying to move the battlefield to the living room.

In retrospect, it's obvious. In a global world, your living room isn't how you reach out. It's not going to be in front of a giant screen. It's going to be in front of a tiny one, big enough to fit in your pocket. Look at the sales figures Apple touted. Cell phones trump everything. People are out of the living room more than they're in it. It makes perfect sense that the real fight is for that one device you have in your pocket.

What, then, of Apple TV? Consider it a hedged bet, but it isn't, really. Notice how Apple TV, right down to the name, is all about entertainment. iPhone is about information, connectivity ... reaching people. iPhone is everything a convergence device is supposed to be.

I hardly use my Xbox 360 or even my Wii as of late. I'm too busy, and when I'm at home, I'm probably asleep. My phone is my constant guide. Apple's the one that gets that. Me, a die-hard Windows guy, who's only wish is that his iPod were a phone and that he could get down to one device. Make it play games (watch your ass, Nintendo), and you've got me.