Sony PR Goes From Worse to Brain Dead

Update: OK, and killing all of your brand-positive advertising in Europe (where you're going to need a lot of it) isn't what I had in mind either. Apparently, SCEA's hired a new PR guy after Molly Smith bolted from the company, which certainly explains part of the company's complete disfunction. It'll be interesting to see if Dave Karakker can translate his experience shilling for Kahlua into getting people to buy the PS3.

Of course, when I suggested below that Sony needs to fix their PR image, I in no way indicated that a good way to do that would be to have Ken Kutaragi (the head of Sony Computer Entertainment America) tell everyone that the US is only going to have 400,000 units at launch, and Japan? Yeah, they get a paltry fourth of that (for a machine that should be far more popular in Japan than Microsoft's Xbox 360).

So who's going to be standing in line waiting for a PS3? Before any of you Europeans raise your hand, you'd better re-check the calendar, because none of you will be seeing a PS3 until March 2007.

Sony needs some good news, and pronto. At this point, I'd suggest that they either start making things up, or start paying bloggers like myself to start writing nice flowery prose about them. Anything to stop the bleeding, because there's only so much more of this that people will take before they just give up and either buy the console that's already out, or the one that will cost just a third the price of PS3.