Tuesday, December 06, 2005

Google: Ten Golden Rules - Issues 2006 - MSNBC.com

If you ever wanted to glimpse inside and see what makes a company like Google tick ... well, they're hanging it all out there for you. The short list (read the article for full details):

  1. Hire by committee
  2. Cater to their every need
  3. Pack them in
  4. Make coordination easy
  5. Eat your own dog food
  6. Encourage creativity
  7. Strive to reach consensus
  8. Don't be evil
  9. Data drive decisions
  10. Communicate effectively

A lot of companies do several of of these, and some are almost counter-intuitive to the creative process (strive to reach consensus?), but the article (ok, ok, recruiting advertisement) does a great job of conveying what Google thinks is setting them apart from the competition.

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