Origen

Another mysterious viral marketing push for Microsoft, but ultimately, it's a huge letdown. Now that the site has opened, it turns out that it's simply a way to win passes to an club where you can play Xbox 360 games. It's basically like an exclusive version of the Cube Clubs that Nintendo runs each year.

It reminds me a little of that episode of the Simpons where the mystery behind the angel discovered in Springfield was nothing more than a way to hype a new shopping mall. How many of these massively hyped marketing ploys are going to end up falling flat?

Did I mention it's apparently not even open to US residents? Apparently is's a European thing only.