Official Xbox Magazine going to Xbox Live

I must be psychic or something, or at least, know a good idea when I come up with it. According to Kotaku (by way of the Xbox.com forums), the Official Xbox Magazine (OXM) is going to be made available through Xbox Live.

Of course, I was just lamenting what a great distribution medium Xbox Live would be for the mag after playing Eternal Sonata, and less than a week later, there you go.

Kotaku seems to think that this somehow equates to charging for demos, since it'll cost $2.50 to get the mag this way. They wouldn't be charging any more for demos than they are now, they'll actually be charging less than you'd pay buying at the newsstand. How do I figure? It cost me $6.00 to get the Eternal Sonata demo ... yes, like many others, I paid for the demo, not the magazine. If there is a demo exclusive to the magazine, this is a far more economical and convenient way to get it.

That said, what publisher in their right mind would bother with an exclusive demo now, unless there's some payoff from OXM?