Thursday, January 11, 2007

Cisco Suing Apple Over iPhone ... and they'll LOSE

I called my buddy Mike an idiot when he messaged me yesterday and told me that Cisco was suing Apple. No, Cisco is licensing the name to Apple, and even if they did file suit, it's just a squeeze play. Now, just about everyone on the internet is talking about the lawsuit and what it means to Apple.

I'd just like to say this, and with the caveat that I'm most certainly not a lawyer (althought I watch them on TV) ...

This lawsuit would fail what's referred to as the "reasonable person" test. A reasonable person would find that "iPhone" would be far more likely to have been associated with Apple than Cisco, Linksys, or the previous trademark holder. Apple's iWhatever branding is just that strong. Plus, Apple already had history of defending that branding.

This lawsuit isn't going anywhere.

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