The Psychology of SEO

Search Engine Optimization (SEO) is a big part of my day-job at Marketsync. So when Andy Beal (of Marketing Pilgrim fame) announced an "SEO Scholarship" contest, I thought I'd throw my hat into the ring with an article about how the mystic art of SEO is little more than psychology, and how the industry could use a few more people with a background in how people think. I think it's pretty good (albeit, written a bit hastily for the contest deadline), but I'd love to get some of your feedback on it.