Monday, December 05, 2005

Next Generation - Time Celeb 'Gamers' Were Forced to Wait

Gamers aren't the only one bitching about how Paris Hilton has a (free) Xbox 360 when they don't. One of the muckety-mucks at Virgin Megastores USA is saying the same thing in MCV:

Microsoft clearly focused most of its efforts on its launch retail partner Best Buy (one of the largest electronics warehouse stores in the country with some 771 stores) with a rumored 45,000 units available at launch.

The backlash from gamers unable to get hardware has started, mainly due to the continuing images of celebrity ‘gamers’ like Paris Hilton being given Xbox 360s while there is a distinct shortage available to buy.

Personally I would query the strategy of the worldwide launch: the world didn't ask for it, nor expected it and as such Microsoft gave themselves a huge task. If they are able to meet demand by Christmas they will have pulled off a feat no other format holder has ever managed.

Poor writing aside (how do you become an executive when you write like a 5th grader?) this is someone saying the same thing we've been complaining about the whole time: What was the logic of giving away machines to celebrities when people were waiting in line to buy one from you?

1 comment:

Anonymous said...

two words - FREE PRESS