Stop the presses: Blogs dare to make money | Blogma - C|Net News.com

The truth is that aside from some boldface bloggers, the chances are slim to none that a blog can cover its costs via AdSense ...

It depends on what your "costs" are, doesn't it? A modestly popular blog (like mine, around 250,000 page views a month) can get by with pretty much no costs at all. So every dollar I make (albeit, not much) is pure profit.

Perhaps it's different with a politically-oriented blog, where AdSense really doesn't have much to home in on that might be marketable, compared to a technology or game related blog like mine.